Marketing & Communications Specialist- Communicaitons

Marketing & Communications Specialist- Communications

MISSION

Support the marketing team by building and maintaining full communications timelines for assigned events covering website content, email, SMS, social media, and beyond. Execute assigned event campaigns via owned social media channels and/or through close collaboration with partners and talent. Other responsibilities include acting as the department expert on all things Social Media – from copy to content to scheduling to reporting, and beyond. Collaborate with NCLH on Sixthman event inclusion, leading influencer marketing campaigns, and showcasing Sixthman events as they are happening at sea.

DESCRIPTORS

Supportive, Detailed, Engaging, Strategic, Message, Clarity, Creative, Organized

RESPONSIBILITIES:

EVENT Responsibilities

o Each marketing team member is assigned ownership of 4-6 events

o Lead marketing conversations in internal and external Event Huddles

o Build, manage, and maintain the event Communications Timeline for assigned events (all website, email, SMS, and social media messaging)

o Build, manage, and maintain the event Marketing Plan for assigned events (paid media, promotions, PR, on site and other host/talent campaigns)

o Coordinate content capture opportunities to support marketing efforts for assigned events including planning, logistics, execution, and delivery

o Evaluate marketing plans with marketing team members based on their area of focus and expertise

o Regularly evaluate, refine, and maintain all event assets, content, communication, and websites to ensure consistency and strength of tone and voice, often in collaboration with the Community Experience Specialist

o Connect with host and/or primary talent marketing teams to coordinate joint promotion of all event milestones, especially those related to launch

DEPARTMENT Responsibilities

o Manage day-to-day social media channels for assigned events which may extend beyond the event assignments noted above. The day-to-day social media management will include execution as well as campaign coordination with hosts if no standalone social media channels are being utilized for an assigned event

o Grow and maintain all related social media followings and connected audiences for events with standalone channels

o Help to develop and execute strategy to activate all social media channels for assigned events from launch through landing and renewal (as applicable)

o Collaborate on social media planning with department lead and assigned event Community Experience Specialist

o Develop compelling copy paired with industry leading creative assets to effectively communicate the event offerings, showcase the overall value proposition, and engage the community in a two-way conversation

o Master SMMS and Social CRM platforms to build, execute, and evaluate the most effective social media campaigns and approach event by event

o Serve as the department expert on all things Social Media and ensure, from a 10,000 foot view, all events are implementing best social media practices

o Develop a mutually beneficial Sixthman content plan with NCLH counterpart to integrate our events into their social media strategy

o Work with NCLH counterpart(s) to utilize CreatorIQ to research and develop influencer campaigns for Sixthman events as applicable including performance reporting and content deliverables

o Assist Lead Communications Specialist with email creation, build, and execution as needed

o Utilize tech stack to suggest more personalized communications with guests and potential guests with the goal of enhancing their overall experience with Sixthman and ultimately moving cabin inventory

SAILING Responsibilities

o The Marketing Specialist will sail on assigned events as needed, or about 4-6 events per calendar year as the position serves as primarily Ship Side support during sailing season

o Develop an onboard photo/video shot list and content plan with the Senior Marketing and Communications Specialist that showcases each event in the moment, prepares the Event Team to launch next steps after sailing, and sets the event (and Sixthman) up for success for future promotions

OTHER Responsibilities

o Advance Sixthman’s show & tell marketing approach and best practices for utilizing photo and video assets

o Master Sixthman’s digital photo and video asset management systems

o Additional projects and duties as assigned

QUALIFICATIONS AND EXPERIENCE

· Bachelors degree required (or equivalent experience)

· 3-4 years of relevant experience with a focus in social media and content creation

· Experience with Salesforce (or comparable ESP), SMS, CDP, SMMS, and other communications and audience management platforms a plus

· Social Media expert familiar with best practices across all channels including (but not limited to) Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube, and beyond

· Must have extraordinary verbal, written, and interpersonal skills

· Strong analytical skills and problem solving abilities

· Detail oriented with high accuracy and ability to multitask

· Ability to work under pressure with a strong sense of urgency and adapt to challenges, both known and unknown

DISCUSSIONS YOU LEAD

Event Marketing Strategies and Planning, Communications Timelines, Overall Event Brand Voice, and Social Media Campaigns for assigned events. Social Media on behalf of the department.

WHO LEADS YOU

Lead Communications Specialist

APPLY HERE: https://sixthman.bamboohr.com/careers/95?source=aWQ9MjQ%3D

 

 

Other Opportunities